03 — Brand & Graphic / Brand guidelines, 82 pages · 2026 · Shipped

SetMyCareer identity

A compass-star mark, a calm serif wordmark and a system that includes rules for generative AI.

Role
Brand designer
Status
Shipped
Also in
AI

What exists

  • Primary, acronym and logomark lockups with construction, clearspace, scaling and misuse
  • Watercolour + linework illustration, monochrome photography direction
  • AI philosophy, prompt library and outcomes
  • Mockups: stationery, ID, signage, booths, billboards, apparel

Full case study in progress — this page is generated from the content map.